Zebrain and Strawberry in new collaboration

Zebrain and Strawberry in new collaboration

Senast uppdaterad: 23 november 2023

Today, Zebrain, the leading digital coaching platform in the Nordic region, announces that Strawberry (formerly Nordic Choice Hotels) has signed a framework agreement to provide digital coaching to leaders and managers within the organization's 230 hotels. Zebrain's digital coaching program, with individually matched highly certified coaches, specialises in driving behavioural change and efficiently developing human capital.


The framework agreement establishes Zebrain as the exclusive partner for the headquarters' ongoing leadership initiatives and the recommended partner for individual hotels within the Nordic group.

In an initial pilot project from October 2022 to April 2023, Zebrain participated in Strawberry's mentorship program, where 20 hotel directors and senior managers had access to regular coaching. After completing the program, all participants reported a positive shift, with self-leadership increasing by 13%, self-awareness by 20%, motivation by 8%, and overall energy – encompassing well-being and the absence of negative stress – increasing by 16%.

"We are constantly exploring new approaches to drive and develop leadership within the organisation. The collaboration with Zebrain has been well-received, with positive feedback from those who have tested it so far and measurable results. We will continue to offer coaching as part of our mentorship program. The new framework agreement with Zebrain also makes it easy for more individuals within the organisation to access coaching," says Sandra Janbell, Director Talent & Development at Strawberry.

"Coaching is proven to be effective in unlocking individuals' potential, and through our digital platform, we make coaching accessible, efficient, and enable measurable progress. The results from our initial pilot with Strawberry speak for themselves, and the new framework agreement opens up new opportunities to scale coaching in larger organisations. We look forward to continued collaboration with Strawberry," says Anna Bloth Karling, CEO and Co-founder of Zebrain."


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