Born in Sweden. Built for Global Impact.

We believe strategy should live in everyday work — not just in decks and decisions. That's why we built Zebrain: to close that gap, for organizations everywhere.

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"By making activation accessible, measurable, and continuously connected to strategy, we help leadership turn intent into everyday execution — at scale"

Anna Bloth Karling, Founder & CEO

Our origin

Our name Zebrain is born out of three things that fascinate and inspire us:

1. The first is the Zebra herd’s instinct to protect a member in need of support. The herd makes a circle around the individual and then stays there until the zebra in question gets its energy back. A behavior to be inspired by, we think.

2. Our other fascination is the human brain and its amazing ability to learn, develop and improve. There’s amazing power in all of us; it’s just about discovering the right tools to unlock that potential.

3. The final piece of the puzzle is our passion for building a zebra company. Concretely commercial, profitable and socially beneficial. In short, zebra companies are both black and white. They are both profit-driven and purpose-driven.