Zebrain logo
Zebrain logo

A Swedish innovation!

The Nordic region's first platform for subscribing to potential

"Everyone should have the right to personal development and their own potential!"

Anna Bloth Karling, VD Zebrain

a dazzle of zebras

Our story

We democratise mental strength. We make coaching-based employee development available by offering subscriptions to potential that have measurable impact.

Our name Zebrain is born out of three things that fascinate and inspire us:

– The first is the Zebra herd’s instinct to protect a member in need of support. The herd makes a circle around the individual and then stays there until the zebra in question gets its energy back. A behaviour to be inspired by, we think.

– Our other fascination is the human brain and its amazing ability to learn, develop and improve. There's amazing power in all of us; it's just about finding the tools to unlock that potential.

– The final piece of the puzzle is our passion for building a zebra company. Concretely commercial, profitable and socially beneficial. In short, zebra companies are both black and white. They are both profit-driven and purpose-driven.

Teamet bakom Zebrain

anna bloth karling

Anna Bloth Karling

Founder, CEO & CPO


janne sandgren

Jan Sandgren

Founder & Head of Zebrain Labs


jessica huge

Jessica Huge

Founder & Head of Coaches


gustaf karling

Gustaf Karling

Founder & Chairman of the Board


therese claesson

Therese Claesson

User Success Manager


Håkan Djärv

Håkan Djärv

Tech Lead


Vendela Lenner

Vendela Lenner

Marketing Operations Manager


Mounia Taijou

Mounia Taijou

Head of Sales and Marketing


mats bovin

Mats Bovin

Back End Developer


ryjen pears

Ryjen Pears

Front End Developer




Head of Cuddles


kenneth åkerblom

Kenneth Åkerblom

Account Manager Sales


"Coaching should have an effect, and people should achieve results."

Jan Sandgren, Head of Zebrain Labs