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  • About our Service

  • For client

  • For coach

  • Research and ROI


  • What is coaching?

    Coaching is a proven method and a creative collaboration between coach and client. A coach mission is to identify their clients’ capabilities, values and opportunities and work with them to ensure that they reach their full potential.

    The coach's main task is to make the client successful in their own change process. The coach helps and challenges the client to always find the answers and the path to change/ development. The important thing here is that the client should develop and increase their awareness and realize the necessary actions to move forward in their change process.

    The coach is a specialist in the client's development process that leads to new thoughts, perspectives and attitudes. Active listening and powerful questions are the coach's main tools.

    To create change, a clear goal in every conversation is important. The coach helps the client to set realistic goals, stay focused and encourage the client to move forward. Through coaching, the client deepens their learning, improves their performance and utilizes their full personal potential.


  • Why coaching?

    Behind every manager, leader and employee is someone even more important – the unique individual.

    Through coaching, you increase your self-awareness, identify and develop your strengths and learn how to use your abilities in the best possible way.

    Coaching is a method of collaboration, communication, actions and learning, which in turn enables employees to perform, succeed and feel better. A coach provide their clients the opportunity to reflect, develop and grow, based on individual goals, needs and values.

    By investing in the development of your employees, you increase motivation and commitment, which in turn creates positive changes in the corporate culture, in individual well-being and in profitability.

    Today, many place higher demands on their future employer. Showing that you invest in, and protect your employees, therefore also contributes to making you a more attractive and sought-after workplace.


  • How long does it take to complete the onboarding process?

    When you onboard, you get to answer questions about yourself that generate your behavioural analysis. It forms the basis for coach-client matching. We estimate that it takes approximately 15 minutes to complete the process.


  • How does the coach-client matching algorithm work?

    The matching happens through our ai-based algorithm that uses the behavioural analysis to generate coach-suggestions that best match a client's behavioural profile and desired coaching area.

    Criteria such as expertise and experience are also taken into account. Therefore, we ask the coaches to take their time to describe themselves professionally and well, as a coach in the coach profile when they onboard.



  • How long is a coach-meeting?

    All our introductory meetings are 45 minutes long. Subsequent meetings, regardless of subscription, are 30 minutes long.

    How many meetings you have with your coach per month depends on the type of license you subscribe to.


  • How late can I cancel my meeting?

    Cancellations and rescheduling can be done free of charge up to no later than 24 hours before the meeting. You book or re-schedule your appointment on your Zebrain-profile our platform.

    Cancellations later than 24 hours before the meeting, will be fully charged.


  • How do I contact my coach?

    On your profile under Chat with coach you can contact your personal coach. You also have the option to contact our Zebrain coach, where you are guaranteed a reply within 24 hours.


  • Can I change coach?

    We recommend that you try to work with your matched coach only, so that you get continuity and stability. But it is also important that you feel like you’ve made a good match and that the personal chemistry is right. Should the need arise, you are able to switch and get re-matched.

    The easiest way to change coach is to log onto your profile. You can also contact us at potential@zebrain.se and we will help you out.


  • Can I change license?

    All our customers have the opportunity to change license. For example, if you want to increase the meeting frequency or if you want to give more employees have access to coaching.

    The easiest way to change a license is to log onto your profile. You can also contact us at potential@zebrain.se and we will help you out.


  • How far in advance can I book an appointment?

    You can book appointments as far ahead as you like, provided that your coach has set up available meeting hours.


  • I can not find a 30 min time-slot, can I book 45 min one or vice versa?

    No, unfortunately it is not possible. But if you go into your client card, you can chat with your coach and ask if he/ she can change or extend the time of the meeting in the system.


  • How does Zebrain handle information and personal data?

    On our website under Legal, we have uploaded our terms and policies regarding the handling of information and personal data. All information you share with us and your coach is highly confidential.

    Our privacy policy can be found on the page Legal under Information about processing personal data - coaching service.



  • What is my relationship with Zebrain?

    Between you and Zebrain, no employment relationship is established and you do not guarantee us any minimum capacity. Zebrain build on a long-term partnership with you, you are the ambassador och representative of Zebrain.


  • What is my client base?

    As a Zebrain-coach, you will get access to our client base, where both corporate customers and private customers can log in and be matched with you.

    The result is a varied and interesting client range. We do not limit ourselves to any specific businesses or industries.


  • How do I meet my clients?

    Coaching via Zebrain is 100% digital, so you only meet your clients via video meeting on our platform.


  • Does it cost anything to join Zebrain?

    It is completely free to become a coach with us. Welcome with your application.


  • How long do I commit to a contract?

    Our agreement is a standard agreement with 1 month's mutual notice.


  • What is the form of employment at Zebrain?

    To become part of our wonderful team, you need to be self-employed or go through your own employment company and have a liability insurance.


  • How long are the client meetings?

    Your first meeting with a new client is 45 minutes. After that, the meetings are 30 minutes long. All meetings always take place via our digital platform.


  • How can I contact my client?

    You can contact your client through our platform. You can message your client on your profile in the "Client-chat".


  • Can I bring my own clients onto the Zebrain platform?

    Yes of course! You get access to a complete platform and an administrative tool where you handle all bookings, rescheduling and cancellations. On the platform you will find, among other things, a virtual whiteboard, a chat and an emojis library and you can follow your clients' progress through measurements and data analysis.

    If you bring your own clients onto the platform, you can choose to limit their access to ensure you are the selected coach. We have developed a separate function for this called Zebrain Inside. To set it up or ask further questions, please email jessica@zebrain.se.


  • What is Zebrain Inside?

    Zebrain Inside is a separate function for companies and employed coaches, who only want to coach clients within their own company. The platform works in the same way, but is limited to only showing clients and coaches within your company.



  • Our Measurements

    Our measurements of Total Potential

    The measurements consist of four parts that together measure the client's total potential:

    Self-insight - Who am I and what do I want?

    Self-insight is a necessary foundation for successful self-leadership and is well documented in research (including Neck and Houghton 2006 and D'Intino et al. 2007).

    Basic energy - How do I feel?

    Our test for basic energy is based on the stress tests used in research and treatments both in Sweden and abroad. Among others KEDS, Karolinska Exhaustion Disorder Scale. The effects of negative stress are well documented in research and apply to consequences both for one's own health and for effects on work.

    Motivation - How motivated am I?

    Our motivation test is based on Self Determination Theory (SDT) which was developed in the 70's by Edward Deci and Richard Ryan, Kenneth W Thomas and Teresa Amabile, head of research at Harvard Business School and her research.

    Self-leadership - How do I get to where I want to be?

    Our self-leadership test is based on research that shows how individuals who practice systematic self-leadership are more likely to perform, both in their private life and professional life (DiLiello and Houghton 2006) and among others Gisela Bäcklander, (doctoral dissertation from KTH Autonomous, yet Aligned: Challenges of self-leadership in context 2020).


  • Our Matching-algorithm

    There is no connection between our personalities, or our different behavioral patterns, and how successful or happy we are or can be. Therefore, it is our firm opinion that models which measure behavioural styles should not be used as a basis for this type of assessment.

    On the other hand, our chances of achieving what we want increase the more we become aware of what is important to us, where we are going, our strengths, our limitations and how we affect others. The more self-insight, the greater the opportunities!


  • The Research behind

    Our matching algorithm is based on Big Five, Revised NEO Personality Inventory, HEXACO Model of Personality, Social Styles, IDI Interpersonal Dynamics Inventory, STC Systems Centered Therapy, SCM Stereotype Content Model.

    Big Five. The world's most widely used research-based personality models and tests to predict different behaviors and behavior patterns.

    Revised NEO Personality Inventory. Further development of Big Five with subcategories.

    Hexaco model of personality. Big Five with a sixth factor, Honesty and Humanity.

    Social Styles. Shows, among other things, the importance of adapting to and meeting others who do not resemble oneself. Merril or Reid.

    IDI Interpersonal Dynamics Inventory. Further development of Social Styles which, among other things, describe the impressions we make on each other. R Zackrison et al.

    STC, Systems Centered Therapy. Yvonne Agazarin's model and her work in resolving conflicts and creating consensus between different individuals and groups.

    SCM Stereotype Content Model. How we judge others, instinctively, based on stereotypes. Amy Cuddy.

    Helen Fishers research together with brain researcher Lucy L. Brown and psychologist Art Aron based on analysis of biologically based personality dimensions in 40,000 individuals and patterns of attractions in 28,000 individuals as well as data from genetics, neurology and personality psychology.

    Giacomo Rizzolotti's research about mirror neurons which shows how we affect each other with our emotions and the importance of emotional intelligence EQ.