2026-06-23
Wise strengthens organization, culture and leadership with AI-driven activation from Zebrain
Latest updated: 23 June 2026
Wise Group and Zebrain are entering into a collaboration to activate Wise Group’s internal work with organization, culture, and leadership, supported by AI, behavioral science, and data-driven insights.
Wise Group, the HR and recruitment group listed on Nasdaq Stockholm Small Cap, has during the spring worked to clarify the cultural behaviors that will support the company’s future development. Through Zebrain, Wise now gains digital and AI-driven support to translate these priorities into concrete, personalized micro-behaviors, continuous activation, and measurable change in everyday work.
The aim of the collaboration is to translate defined cultural behaviors into concrete change in the organization and to create a more scalable way of driving culture, leadership, and transformation over time.
“For us, culture is not about values on paper, but about the behaviors that actually take place in everyday work. With Zebrain, we have the opportunity to activate our culture journey in a more concrete, data-driven, and continuous way, while at the same time strengthening the digital dimension of our internal development work,” says Tobias Berglund, CEO of Wise Group.
Zebrain is a Swedish AI-driven platform that helps organizations translate strategic initiatives into personalized micro-behaviors, behavioral shifts, and measurable impact. Built on coaching principles, behavioral science, and AI, the platform makes it possible to follow how goals, priorities, and leadership behaviors actually gain traction over time.
“Wise has a strong position in HR, recruitment, and organizational development. That is why it is particularly exciting to support their own culture journey – not as a traditional program, but as a way to activate behaviors continuously in the organization’s everyday work. We see this as an important first step in a collaboration where human expertise and technology can reinforce each other,” says Anna Bloth Karling, founder and CEO of Zebrain.
The collaboration is being initiated internally within Wise and includes activation of defined cultural behaviors through the Zebrain platform. The ambition is to create real-time insights into what strengthens execution, where friction arises, and how behavioral change can be followed up and translated into actual effect over time. Over time, Wise and Zebrain also see significant opportunities to explore how the combination of Wise’s expertise and Zebrain’s AI platform can create value for more organizations that want to move from strategy to actual behavioral change and concrete business impact.
The collaboration is supported by Dahlgren Capital, main owner of Zebrain and investor in Wise Group.